“Life’s most persistent and urgent question is,
‘What are you doing for others?'”
The Rev. Dr. Martin Luther King Jr.
Each generation is called upon to answer that question and to advance the arc of equity, justice and dignity by which our common humanity is measured.
The Zer0Now Campaign™ supports victims of sexual violence and sexual harassment by fostering a culture of compassion and trauma-informed care, and by its vigorous advocacy in combating the cycle of fear, silence and institutional betrayal that inflicts so much avoidable harm. The Zer0Now Campaign™ has offered peer-to-peer one-to-one counseling, mentoring and advice through its Outreach Clinic to victims in the public service; healthcare, financial services and retail sectors; armed forces; law enforcement; the legal profession; and in the campus community for more than a decade.
The Zer0Now Campaign™ was founded by Kathleen Finlay, whose work with victims of sexual trauma around the world, and first-hand experience as a victim of sexual assault herself, have made her acutely aware of the harmful effects of this social virus on lives, careers, health and families.
Our Work in Progress
The Zer0Now Campaign™
Champions of zero victim harm.
We bring the experienced voice of compassion and healing to victims around the world who reach out to us every day in the battle against the harms of sexual violence, sexual harassment, institutional betrayal and the public health crisis of suicide.
Working for better health outcomes for victims of gender-based violence and those suffering from PTSD.
We’re calling for a national awareness & action strategy to address gender-based violence and sexual harassment, including health risks and neurobiological impacts.Too often they produce devastating and untreated/undiagnosed consequences, like depression, cardiovascular complications and PTSD. We need to reimagine our approach to preventing suicide, always a high, and much unheeded, risk for victims of sexual violence and harassment.
Calling out institutional betrayal.
Sexual violence and related abuses will never be ended until we end institutional betrayal and the culture of fear, silence and harm it produces. Institutional betrayal has come to recent prominence with the way top media broadcasters and other powerful organizations protected Harvey Weinstein and Jeffrey Epstein, and enabled their abuse. It is frequently present in the everyday workplace, too, and no less damaging to the lives of those it assaults.
Game-changing advocacy to engage lawmakers and public institutions in preventing avoidable harm.
We’ve proposed trauma-informed training for legislators and public officials. We were the first to call for sunshine laws that will allow women to measure the progress of #MeToo reforms. We’ve been relentless champions for ending forced non-disclosure agreements that protect predators and enabling organizations, and for safe job re-entry paths for victims whose careers have been blacklisted and devastated by retaliation.
Fighting for healing. It’s my story. I’m telling it so it won’t become yours one day.
Pushing back against life-shattering wrongdoing by the Ontario Securities Commission, whose top management and board of directors use Harvey Weinstein-type stunts to punish, shame and silence — and Ontario Premier Doug Ford who willingly enables it. No woman is safe as long as public institutions and powerful officials can get away with inflicting career-ending, life-threatening, harm like this.
#MeToo is moving in the wrong direction for too many victims.
Coming forward should never make things worse. But for too many victims, that’s been the outcome. The masterful work of Ronan Farrow shows we need to look more carefully at the role of the media in the #MeToo era, some of whom refuse to cover stories for improper reasons. They’ve typically shown little interest in the aftermath of coming forward, which can be the period of greatest risk to the well-being, and even the lives, of victims.
Our Strategic Focus
Fostering a compassionate, trauma–informed culture.
The Zer0Now Campaign™ works to support victims of sexual violence and sexual harassment by fostering a culture of compassion infused by trauma-informed care, and by combating the cycle of fear, silence and re-victimization that acts as a disincentive to women coming forward.
Exposing institutional betrayal.
Preventing sexual violence and the waves of harm that often follow does not happen by accident. We work to expose the enablers of institutional betrayal and the toxic pain that is so often unleashed against victims at the highest levels by ill-intentioned organizational actors.
Addressing the health risks of sexual violence.
Our HealingNow initiative calls for a national strategy to recognize and address the often life-altering emotional and physical conditions, such as PTSD, depression and high blood pressure, that frequently result from sexual violence and related institutional betrayal. We believe it is imperative that a trauma-informed culture is available at all stages to support victims who come forward. Kathleen Finlay urged mandatory trauma-informed training for all MPs, Senators and senior staff, as well as federally-appointed judges. Her call for the adoption of trauma-informed practices was also made on her behalf on the floor of the Ontario Legislature. The Zer0Now Campaign advocates for a re-imagined approach to preventing suicide, which is becoming an epidemic in certain parts of the population and remains a high risk for victims of sexual violence.
Championing smart changes in law and corporate policy.
Bold changes are needed to effect true zero tolerance and the creation of a victim-centered support culture. We advocate for experience-informed changes in legislation and in organizational paradigms to make the workplace, the campus and the community safer and more victim-focused. Several governments, including the government of Canada, have already adopted our sunshine law proposals.
Helping victims heal.
We work with victims of sexual violence and sexual harassment to support them in achieving better outcomes. Women around the world regularly use our Online Outreach Clinic to share their experiences and to seek mentoring and support. We are one of the few resources in the world that responds to the call for help 24/7, including nights, weekends and holidays. We do this without any government funding. All costs are born by Zer0Now’s founder, Kathleen Finlay. By sharing the learned experiences of survivors with victims on a one-to-one basis, and by offering a compassionate voice and a listening ear, we support women in making informed choices about what is often an inflection point in their lives.
Working with the media and commenting on breaking news.
Promoting awareness of the consequences of sexual misconduct and the way it is often mishandled is an important step in reaching zero harm. We work with the media to give voice to the incomplete mission of the #MeToo era and to ensure that the realities and abuses faced by everyday women in the everyday world are also understood and subjected to journalistic attention. Our op-eds and opinion commentaries offer fresh insight and analysis, while our knowledge-base of personal victim narratives and scholarly contributions enables quotable insights on breaking news not available anywhere else.
We believe if it’s not victim-focused, survivor-driven reform, it’s not real reform. That’s the knowledge and approach The Zer0Now Campaign™ brings. Experience is what separates myth from reality when it comes to combating sexual violence in all its forms. Compassion and understanding is what moves women from the shadows of victimhood into the bright hope of survivorship.
If you are a journalist following these stories, a victim of sexual violence or sexual harassment, or a workplace leader interested in giving survivors a second chance at rebuilding their careers and lives, we welcome hearing from you.